{"title":"Gifts for Newborns - Under $75.00","description":"\u003cp\u003ePerfect gifts for your precious newborn! Our carefully curated collection features safe, age-appropriate toys and essentials all under $75. From soft plush toys to developmental play items, find the ideal welcome gift for baby's first months.\u003c\/p\u003e","products":[{"product_id":"jellycat-bashful-bunny-small","title":"Little Beige Bashful Bunny","description":"\u003cp\u003eJellycat's Little Bashful Bunny is a petite fluffy bunny to cuddle and cherish. Measuring in at a cute 18cm he makes the perfect little friend for the young or the young at heart. Jellycat designs appeal to children (and adults) of all ages. They are sophisticated, quirky, utterly irresistible and destined to become a cherished friend - for life. \u003cbr\u003e\u003c\/p\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":11269682433,"sku":"BASS6BN","price":35.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/products\/BASS6B.jpg?v=1651535715"},{"product_id":"jellycat-bashful-bunny-cream-medium","title":"Jellycat Bashful Bunny Cream - Medium","description":"\u003cp\u003eBashful Bunny Cream is the ultimate in plush. Luscious, fluffy, adorable and soft! Bashful is 31cm long and is the epitome of style and quality in a unique range of precious plush toys. Jellycat strive to use the most interesting and distinctive materials and as a result produce toys that are hip and humorous and always soft and sumptuous. All Jellycat soft toys meet or exceed European EN71 safety standards.\u003c\/p\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":11269689345,"sku":"BAS3BCNN","price":51.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/files\/IMG-3308.webp?v=1782989748"},{"product_id":"jellycat-bashful-bunny-cream-small","title":"Bashful Bunny Cream Small","description":"\u003cp\u003eA delightful petite fluffy bunny to cuddle and cherish. Measuring in at a cute 18cm, Bashful Bunny Cream Little (Small) makes the perfect little friend for the young or the young at heart. Jellycat strives to use the most interesting and distinctive materials to produce a fabulous line of soft toys that are hip, humorous and scrumptious! Jellycat designs appeal to children (and adults) of all ages. They are sophisticated, quirky, utterly irresistible and destined to become a cherished friend - for life.\u003c\/p\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":11269733697,"sku":"BASS6BCN","price":35.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/files\/IMG-1529.jpg?v=1770701255"},{"product_id":"bashful-bunny-grey-medium-by-jellycat","title":"Silver Bashful Bunny Medium","description":"\u003cp\u003eDivine Bashful Bunny Silver is super soft, fluffy and utterly adorable. He is 31cm long with a delicate pink nose, white cotton tail, pellet weighted bottom and long droopy ears. Bashful Grey is designed by Jellycat who are recognised for their quirky range of hip, humorous, soft and sumptuous children's plush toys. The perfect companion, to be treasured for a lifetime.\u003c\/p\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":11269760385,"sku":"BAS3BSN","price":51.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/products\/jellycat-silver-bunny_spo.jpg?v=1510590899"},{"product_id":"bashful-bunny-soother-by-jellycat","title":"Bashful Beige Bunny Soother","description":"\u003cp\u003eBashful Bunny Soother is the perfect gift for any newborn arrival. When the soother is untied, Bashful Bunny won't let go - nor will baby!  (Blankie is attached to bunnies paws). This adorable doudou baby gift by Jellycat is presented rolled up tight with satin ribbon around it. Age Guide: suitable from birth\u003c\/p\u003e\n\u003cbr\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":11269786625,"sku":"STH4B","price":63.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/products\/beige_bunny_soother.jpg?v=1674193669"},{"product_id":"peanut-penguin-soft-toy","title":"Peanut Penguin Medium","description":"\u003cdiv\u003ePeanut Penguin lives for the rhythm. Ever since his cabaret debut (tap shoes, top hat, the full Astaire), he’s been hopping ever since. True, it’s less refined waltz and more wild wiggle – but when the beat hits, nothing can stop him. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eSprinklers in the park? Instant dance floor. Background elevator music? Perfect for a cheeky shuffle. Whether it’s disco or an ice cream van jingle, Peanut Penguin finds the groove… \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAnd if you're not dancing yet, don’t worry. He’ll bring the beat to you!\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003ePeanut Penguin is a soft, huggable companion with genuine personality. His love of movement and music makes him the perfect playmate for imaginative children who enjoy storytelling and active play. The medium size is ideal for cuddles, adventures, and display on shelves or beds.\n\nCrafted with premium soft materials, Peanut Penguin is designed for durability and comfort. His expressive character encourages creative play, social interaction, and joyful moments—whether dancing solo or joining a collection of beloved plush friends.\n\nPerfect as a gift for children who appreciate quirky, character-driven toys with charm and soul.","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":12114649857,"sku":"PNM3PN","price":55.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/files\/PNM3PN__59383.jpg?v=1778642647"},{"product_id":"gift-card","title":"Gift Voucher","description":"\u003cp\u003eSend A Toy Gift Vouchers make shopping and gift giving easy! It is a virtual gift that can be traded for real toys!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOur E-Gift vouchers can be issued to the purchaser OR a recipient, via email, immediately following order placement.  Send A Toy Gift Vouchers attract no processing fees and have a lengthy 3-year expiry date from the date of purchase.\u003c\/p\u003e","brand":"Send A Toy","offers":[{"title":"$30.00","offer_id":41024726433840,"sku":"GF30","price":30.0,"currency_code":"AUD","in_stock":true},{"title":"$40.00","offer_id":42973060792368,"sku":"GF30","price":40.0,"currency_code":"AUD","in_stock":true},{"title":"$50.00","offer_id":17247561089,"sku":"GF50","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"$60.00","offer_id":42973060825136,"sku":"GF31","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"$75.00","offer_id":32381783015472,"sku":"GF75","price":75.0,"currency_code":"AUD","in_stock":true},{"title":"$100.00","offer_id":17248907137,"sku":"GF100","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"$125.00","offer_id":42973060857904,"sku":"GF32","price":125.0,"currency_code":"AUD","in_stock":true},{"title":"$150.00","offer_id":17248907585,"sku":"GF150","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"$175.00","offer_id":42973060890672,"sku":"GF33","price":175.0,"currency_code":"AUD","in_stock":true},{"title":"$200.00","offer_id":17248908673,"sku":"GF200","price":200.0,"currency_code":"AUD","in_stock":true},{"title":"$250.00","offer_id":39890170773552,"sku":"GF250","price":250.0,"currency_code":"AUD","in_stock":true},{"title":"$300.00","offer_id":18084652737,"sku":"GF300","price":300.0,"currency_code":"AUD","in_stock":true},{"title":"$350.00","offer_id":41024726532144,"sku":"GF350","price":350.0,"currency_code":"AUD","in_stock":true},{"title":"$400.00","offer_id":42973060923440,"sku":"GF34","price":400.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/files\/IMG-3634.png?v=1787788727"},{"product_id":"jellycat-bashful-blush-bunny-medium","title":"Jellycat Bashful Blush Bunny - Medium","description":"\u003cp\u003eAdorable Bashful Blush Bunny! 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Suitable for all ages.\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e","brand":"Bonikka","offers":[{"title":"Default Title","offer_id":30925683720240,"sku":"DSL1801","price":42.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/files\/DSL1801.jpg?v=1686627687"},{"product_id":"brook-cotton-doll-brown-hair","title":"Brook Cotton Doll - Brown Hair","description":"\u003cp\u003eThis sweet, all-natural 100% cotton Brook Doll features a soft head and body, perfect for little hugs. She comes to you wearing a pretty rose pink dress and matching bows in her brown hair. 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Displayed in an open shelf box made from recycled paper and printed with colourful eco-friendly soy ink. \u003cbr\u003e\u003c\/p\u003e","brand":"Apple Park","offers":[{"title":"Default Title","offer_id":32241933746224,"sku":"AP955","price":49.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/products\/charlie-crocodile-soft-toy-alt.jpg?v=1669595626"},{"product_id":"organic-baby-doll-kaia","title":"Organic Baby Doll - Kaia","description":"\u003cp\u003eMeet baby Kaia an adorable organic baby girl doll with a weighted bottom that provides comfort as you hold her. She is organically made and OE100 certified. All of her organic 100% cotton clothing is removable, even down to her cloth diaper.  Age Guide: 0+\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBaby dolls provide children with the opportunity to build their emotional intelligence and learn vital skills such as empathy, communication, nurturing and how to care for others.\u003c\/em\u003e\u003c\/p\u003e","brand":"Bonikka","offers":[{"title":"Default Title","offer_id":32490409263152,"sku":"DSL1960","price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/products\/organic-doll-kaia.jpg?v=1666929446"},{"product_id":"organic-pale-rose-teether","title":"Organic Pale Rose Teether","description":"\u003cp\u003e\u003cbr\u003eStructured teething ring made of natural rubber with snuffing ears in pale rose pink 100% organic cotton. A relief when baby is teething. 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It's a story for wee tots with great big dreams!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":32679366623280,"sku":"BK4LM","price":31.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/products\/BK4LM.jpg?v=1611305814"},{"product_id":"natural-round-rattle-pink","title":"Natural Round Rattle","description":"\u003cp\u003eHigh-quality German made infant rattle from Egmont Toys Les Petits range. Promotes clutching and grasping skills, while the rattling rings add an element of  fun. \u003cbr\u003e\u003cbr\u003eTraditionally made in Germany from FSC certified untreated beech wood. 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Ecologically friendly, water-based, solvent-free lacquers are used for durability and safety and the securely fastened elastic design fosters fine motor skills and reflexes.\u003c\/p\u003e\n\u003cbr\u003e","brand":"Haba","offers":[{"title":"Default Title","offer_id":39796181893168,"sku":"HA1121","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/products\/HA1121.jpg?v=1636341823"},{"product_id":"organic-enchanted-bird-rattling-stroller-toy","title":"Organic Enchanted Bird Rattling Stroller Toy","description":"\u003cp\u003e100% Organic Cotton Soft Rattle stroller toy with wooden teething ring, rattle and cotton covered elastic loop with Velcro tab for hanging on a stroller handle. Made entirely from organic and eco-friendly materials. Contains a gentle internal rattle and crinkle paper for promoting sensory exploration. Presented on a retail display card. Suitable from birth.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Apple Park","offers":[{"title":"Default Title","offer_id":40189374726192,"sku":"APF32","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/products\/tmf32-pack.jpg?v=1651319989"},{"product_id":"stella-eco-wooden-rattle","title":"Stella Fawn Eco Wooden Rattle","description":"\u003cp\u003eAdorable Stella Eco Wooden Rattle is made from FSC certified wood and organic cotton and filled with stuffing made from recycled plastic bottles making her eco-friendly and baby friendly! For added interest she makes a gentle rattle sound when you give her a shake.\u003c\/p\u003e\n\u003cp\u003eAll Lilliputiens toys are designed in Belgium and manufactured to strict quality and safety standards, meeting both European and Australian requirements. 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An ideal companion for little ones.\u003c\/p\u003e","brand":"Kaloo","offers":[{"title":"Default Title","offer_id":40636329459760,"sku":"K214000","price":44.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/products\/K214000-zoom.jpg?v=1770947630"},{"product_id":"natural-teether-peacock-blue","title":"Natural Teether Peacock - Light Blue","description":"\u003cp\u003eElegant and timeless Scandinavian designed teether friend. This beautiful and graceful peacock is now a stunning baby teether. The Natruba Peacock Light Blue is easy for small hands with different surfaces to encourage sensory play and the soft natural rubber easily satisfies all stages of sore gums. Teething just got beautiful!\u003c\/p\u003e\n\u003cp\u003eThis elegantly hand-crafted natural rubber toy is carefully hand sculptured and hand-painted with safe food-grade pigments. 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It comes beautifully packaged and makes an ideal gift for a newborn, or young child.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Natruba","offers":[{"title":"Default Title","offer_id":40679121616944,"sku":"NAT004","price":36.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0860\/7342\/products\/bath-peacock-light-blue-1.webp?v=1670396442"},{"product_id":"natural-bath-swan-white","title":"Natural Bath Swan - White","description":"\u003cp\u003eElegant and timeless Scandinavian designed bath time friend. This beautiful and graceful White Swan is a stunning toy for sensory play, chewing and bath-time. The Natruba Swan White is easy for small hands with different surfaces to encourage sensory play. Designed with no valve, which means no mould and bacteria can accumulate inside. 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